And So It Begins - A New Lifestyle Footwear Brand.

It's been a long time coming, but I joined the Co.Starters The Commons Co. program and now is the time to pursue a passion project.  The goal by the end of the nine week seminar is to create the anchor product for a new lifestyle brand.  Winston, our spirit animal and inspiration for the signature indoor, synthetic, packable base camp bootie will provide the warmth you desire when you want to chill.

Birthing a prototype has been a learning experience. Unfortunately, Colorado is not the hotbed of shoe manufacturing - apparel, “YES”, shoes, “No”. Therefore, the number 1 challenge I’ve encountered was answering “where?” Ultimately, I settled on Los Angeles, given pre-determined ease of logistics (i.e. my wife is from LA and we are there often). Number 2 challenge was to answer the question “who?”. I went all-in on Miguel and his team at Shoemakers of Los Angeles. We engage in late November and I should have my fist iteration in May. Thus, this process has given me perspective about lifecycle, bootstrapping, and most importantly Patience! Stay tuned for pictures of my product.